Best Interactive Investor Alternatives in the UK (2026)
Interactive Investor is a strong full-service investment platform, but it is no longer just a “large portfolio only” option. Since its 2026 pricing update, the Core plan costs £5.99/month and covers portfolios up to £100,000, making it more competitive than before for investors who want a Stocks & Shares ISA, SIPP, funds, bonds and deeper research tools in one place. For the full breakdown of the platform itself, read our Interactive Investor review.
That said, Interactive Investor is still not the best fit for everyone. If you want the lowest-cost ISA for stocks and ETFs, a simpler beginner app, or a more hands-off managed option, there are stronger alternatives. This guide breaks down the best Interactive Investor alternatives in the UK based on fees, investment range, ease of use and investor type. If cost is your main issue, start with our Interactive Investor fees guide.
Best Alternatives to Interactive Investor
The right alternative depends on what you actually need. Lower cost is not the same thing as better value. If you need only stocks and ETFs, go cheaper. If you need a full-service platform, compare feature depth as well as price.
Trading 212 — Best for Beginners and Cost-Focused Investors
Platform fee: 0% | Min deposit: £1 | Rating: 9.4/10
Trading 212 is the strongest alternative for investors who mainly want to buy stocks and ETFs at the lowest possible cost. There is no account fee, no trading commission, and the FX fee is just 0.15% on relevant trades. It also supports fractional investing from £1 and offers a free practice account, which makes it especially attractive for beginners.
The trade-off is that Trading 212 is still narrower than Interactive Investor. It does not offer the same depth of research, and it is not the better choice if you want a fuller investing setup built around funds, bonds, or a pension account. For the direct head-to-head, read our Interactive Investor vs Trading 212 comparison.
Choose Trading 212 instead of Interactive Investor if: you want the cheapest and simplest Stocks & Shares ISA for stocks and ETFs, and do not need a SIPP or broader asset coverage.
InvestEngine — Best for ETF-Only Portfolios
Platform fee: £0 DIY / 0.45% Managed / 0.25% LifePlan | Min deposit: £100 | Rating: 9.2/10
InvestEngine is the strongest alternative if you want an ETF-only portfolio and do not need individual shares, funds or bonds. Its DIY ISA has no platform fee, which makes it one of the cheapest long-term options for passive investors. Managed and LifePlan options are also available for investors who want more guidance.
The limitation is obvious: InvestEngine is built around ETFs, not a full-service investment menu. If you want a broader platform with funds, bonds, trusts, or a SIPP in one place, Interactive Investor remains more capable.
Choose InvestEngine instead of Interactive Investor if: you want a simple ETF-based ISA at the lowest possible cost and you do not need a wider investment range.
AJ Bell — Best for Mid-Sized Portfolios Wanting Full Investment Choice
Platform fee: 0.25% | Min deposit: £25 | Rating: 8.7/10
AJ Bell is the closest like-for-like alternative to Interactive Investor. It offers shares, ETFs, funds, bonds, investment trusts and a SIPP, but uses a percentage-based fee model rather than a flat monthly charge. That makes it more attractive for smaller and mid-sized portfolios that are not yet large enough to fully benefit from Interactive Investor’s flat-fee structure.
Interactive Investor can become cheaper as portfolios grow, especially once you move beyond smaller balances and value the all-in-one account structure. But AJ Bell is usually the cleaner full-service option for investors who want wide choice without committing to a monthly fee from day one. For the direct comparison, read our Interactive Investor vs AJ Bell comparison.
Choose AJ Bell instead of Interactive Investor if: you want a full-service ISA platform but prefer a percentage-based fee that scales with your portfolio.
Nutmeg — Best for Hands-Off Investors
Fees: 0.75% Fully Managed / 0.45% Fixed Allocation on the first £100,000 | Min deposit: £100 | Rating: 8.4/10
Nutmeg is a strong alternative for investors who do not want to choose investments themselves. It builds and manages diversified portfolios for you, which makes it appealing to beginners and hands-off investors who value simplicity more than control.
It is not a true substitute for Interactive Investor if you want to select your own funds, shares or bonds. It is a different proposition: convenience and delegated investing instead of direct control.
Choose Nutmeg instead of Interactive Investor if: you want a managed ISA and would rather outsource portfolio construction than make your own investment decisions.
Quick Comparison Table
Interactive Investor is included below as the benchmark so you can compare its current fee structure and feature set directly against the strongest alternatives.
| Platform | Main Fee | Investment Range | Best For | Rating |
|---|---|---|---|---|
| Interactive Investor | Core £5.99/month up to £100,000 | Stocks, ETFs, Funds, Bonds, Trusts, SIPP | Broader investing needs | 8.8/10 |
| Trading 212 | 0% | Stocks, ETFs | Beginners / low-cost investing | 9.4/10 |
| InvestEngine | £0 DIY / 0.45% Managed / 0.25% LifePlan | ETFs only | ETF investors | 9.2/10 |
| AJ Bell | 0.25% | Stocks, ETFs, Funds, Bonds, Trusts, SIPP | Mid-sized full-service portfolios | 8.7/10 |
| Nutmeg | 0.75% Fully Managed / 0.45% Fixed Allocation | Managed portfolios | Hands-off investors | 8.4/10 |
Which Alternative Should You Choose?
Our Recommendation
If you are considering Interactive Investor mainly because you want a Stocks & Shares ISA for stocks and ETFs, the better alternative for most people is Trading 212. It is cheaper, simpler, and easier to grow into as a beginner.
If you want a low-cost ETF-only portfolio, InvestEngine is the strongest specialist alternative. If you want a broader full-service platform but prefer percentage-based pricing, AJ Bell is the closest like-for-like substitute. If you want a managed ISA, Nutmeg is the better fit.
Interactive Investor only remains the stronger choice when you actually need its broader feature set — funds, bonds, deeper research tools, or a SIPP alongside your ISA. If trust and regulation are part of your decision, see our Is Interactive Investor safe? page.
Read the full reviews for detailed fees, features and platform fit. Capital at risk.