eToro is a globally recognised social investment platform founded in Israel in 2007, now serving over 30 million users worldwide. It is best known for pioneering social and copy trading — features that allow investors to follow and automatically replicate the portfolios of experienced traders — but it also offers a straightforward Stocks & Shares ISA for UK investors.

For UK ISA investors, eToro offers 0% commission on stocks and ETFs with no annual platform fee. The platform provides access to UK and US stocks, ETFs, and a selection of investment portfolios (called Smart Portfolios) that bundle assets around specific themes or strategies.

eToro is particularly suited to investors who want to combine traditional ISA investing with the social element of seeing what other investors are buying. Its CopyTrader feature lets you allocate a portion of your ISA to automatically mirror the trades of top-performing investors on the platform.

eToro's Stocks & Shares ISA offers 0% commission and 0% platform fees, putting it in the same tier as Trading 212 for cost-conscious investors. You can invest up to £20,000 per tax year across UK stocks, US stocks, and ETFs — all within the tax-efficient ISA wrapper.

The unique element of eToro's ISA is the ability to use CopyTrader within it — allocating a portion of your ISA to automatically follow the trading activity of vetted top investors. This is a genuinely distinctive feature that no other ISA platform offers, though it is important to understand that copying other investors carries the same risks as any other investment.

Fees are one of the most important factors when choosing an ISA platform. Over long periods, even small differences in fees can have a significant impact on your investment returns. Here is a full breakdown of what eToro charges.

eToro gives UK investors access to a range of investment types within its Stocks & Shares ISA. Below are the main asset classes available on the platform.

Security and regulation are critical factors when choosing where to invest your money. Here is how eToro protects your investments.

eToro has a modern, well-designed interface that blends social media features with investment tools. For investors who want a traditional ISA experience, the news feed and social features can initially feel distracting — but they can be largely ignored if you prefer a more conventional approach.

The CopyTrader feature is genuinely easy to use. You can browse investor profiles ranked by return, risk score, and number of copiers, then allocate a specific amount from your ISA to copy their activity. The minimum copy amount is £200.

The mobile app is slick and well-designed, supporting the full platform functionality including CopyTrader, Smart Portfolios, and portfolio tracking. It is well-rated on both the App Store and Google Play.

Opening a Stocks & Shares ISA with eToro is straightforward and typically takes around 10 to 15 minutes.

One of the biggest advantages of investing through a Stocks & Shares ISA is the tax efficiency it provides. In the UK, investments held outside an ISA are subject to Capital Gains Tax (CGT) on profits above the annual allowance of £3,000, and Income Tax on dividends above the £500 dividend allowance. Inside an ISA, both of these taxes are completely eliminated — no matter how much your investments grow.

For long-term investors, this can make a substantial difference over time. For example, an investor who generates £5,000 in gains outside an ISA would pay up to £480 in Capital Gains Tax (at 18% basic rate). Inside an ISA, that same gain is entirely tax-free. The ISA allowance resets every tax year on 6 April, and any unused allowance cannot be carried forward.